icometrix and Upcare Partners & Associates partnership to scale up icobrain and icompanion in the Canadian healthcare market

Leuven, Belgium |Boston, US - February 8, 2021 - icometrix announced today that the Toronto-based UpCare Partners & Associates has been selected as their new partner for the distribution of icometrix’ icobrain portfolio and icompanion platform in Canada. This partnership will strengthen UpCare’s Neuroscience ecosystem and contribute to icometrix’s continued global growth. 

“Upcare’s ongoing mission is to introduce value-based innovations to our clients. This partnership with icometrix will enrich physicians' resources to incorporate data-driven insights into the care of patients with multiple sclerosis, epilepsy, dementia, and brain trauma,” said Benoit Sai, Co-Founder and Chief Commercial Officer at UpCare Partners & Associates.

UpCare, a Canadian distributor of medical devices and software has over two decades of experience in introducing value-based innovations into the clinical workflow. Their partnership with icometrix will offer Canadian healthcare providers access to advanced brain imaging technology and remote patient-monitoring tools to support patients and their care teams in the management of neurological conditions. 

“We are thrilled to team up with an established local partner such as UpCare. They have deep knowledge of the Canadian healthcare market, strong relationships with key stakeholders, and a value-based mindset. This partnership is an important milestone, allowing us to jointly make icobrain and icompanion part of routine clinical care for patients and physicians," commented Jennifer Young, Chief Commercial Officer at icometrix.

About UpCare Partners & Associates

Founded in 2019, UpCare Partners & Associates, a Canadian MedTech Company, is the gateway to the Canadian market for start-ups and international OEM. The company provides the best expertise in each field by committing special attention and a focused approach to your product on a Pan Canada basis. In this challenging time for Healthcare Institutions UpCare Partners & Associates works with its partners on Value-Based Solutions for the best Patient Outcome and Continuum of Care.